Agencia de prensa

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Agencia de comunicación y prensa

[/fusion_title][fusion_text animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» text_color=»var(–awb-color2)»]

Somos un equipo de profesionales de vasta experiencia en PR y gestión de prensa que nos unimos a YOYPR para generar la empresa de servicios de PR más completa de LATAM

[/fusion_text][fusion_button target=»_self» color=»default» linear_angle=»180″ stretch=»default» icon_position=»left» icon_divider=»no» hover_transition=»none» animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» button_gradient_top_color=»var(–awb-color3)» button_gradient_bottom_color=»var(–awb-color3)» size=»xlarge» link=»https://outlook.office.com/bookwithme/user/fb41af488f85484dbf56273cab511cc1%40yoypr.com/meetingtype/25de8b56-b298-4209-a54d-ecc8528a103a?anonymous» text_transform=»none» fusion_font_variant_button_font=»400″ alignment=»center»]Quiero más información[/fusion_button][/fusion_builder_column][fusion_builder_column type=»2_3″ type=»2_3″ align_self=»center» content_layout=»column» align_content=»flex-start» valign_content=»flex-start» content_wrap=»wrap» center_content=»no» column_tag=»div» target=»_self» 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linktarget=»_self» align_medium=»none» align_small=»none» align=»none» hover_type=»none» magnify_duration=»120″ scroll_height=»100″ scroll_speed=»1″ caption_style=»off» caption_align_medium=»none» caption_align_small=»none» caption_align=»none» caption_title_tag=»2″ animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ image_id=»1678|full»]https://yoypr.com/wp-content/uploads/2024/03/comunidaos-de-prensa.webp[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=»1_1″ type=»1_1″ align_self=»auto» 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box_shadow_spread=»0″ animation_direction=»left» animation_speed=»0.3″ last=»false» element_content=»» first=»false» border_sizes_top=»0px» border_sizes_bottom=»0px» border_sizes_left=»0px» border_sizes_right=»0px» min_height=»» link=»»][fusion_title content_align=»center» size=»2″ style_type=»default» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» margin_bottom=»30px» margin_bottom_mobile=»30px» margin_top=»0px» margin_top_mobile=»0px» margin_top_small=»0px» margin_bottom_small=»30px» text_color=»var(–awb-color5)»]Consultoría y planificación estratégica[/fusion_title][fusion_imageframe custom_aspect_ratio=»100″ lightbox=»no» linktarget=»_self» align_medium=»none» align_small=»none» align=»none» hover_type=»none» magnify_duration=»120″ scroll_height=»100″ scroll_speed=»1″ caption_style=»off» caption_align_medium=»none» caption_align_small=»none» caption_align=»none» caption_title_tag=»2″ animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ 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Las acciones de comunicación aisladas pueden ser exitosas en términos de lograr cantidad de publicaciones, pero para realmente cumplir los objetivos es necesario ser estratégico y planificar de acuerdo a ellos. Solo así se puede generar una comunicación eficaz y sostenible en el tiempo. La claridad de un buen plan de comunicación garantiza la alineación con todos los objetivos de tu organización y es el mejor punto de partida.

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Relaciones con medios y periodistas

[/fusion_title][fusion_text rule_style=»default» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» text_color=»hsla(var(–awb-color1-h),var(–awb-color1-s),calc(var(–awb-color1-l) + 10%),var(–awb-color1-a))»]

Entendemos a las relaciones con los medios como el proceso estratégico de generar una relación sólida con periodistas, editores y otros profesionales de los medios de comunicación para lograr la mejor cobertura mediática para nuestros clientes.

Sabemos cómo crear valor para periodistas, editores, analistas y otros tomadores de decisión. Solo trabajando codo a codo con ellos se logra influir en las distintas agendas de medios y participar en las conversaciones públicas relevantes y estratégicas para nuestros clientes.

[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_2″ type=»1_2″ center_content=»no» target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» background_position=»left top» background_repeat=»no-repeat» hover_type=»none» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ animation_direction=»left» animation_speed=»0.3″ first=»false» last=»true» border_sizes_top=»0px» border_sizes_bottom=»0px» border_sizes_left=»0px» border_sizes_right=»0px» align_self=»center» min_height=»» link=»»][fusion_imageframe custom_aspect_ratio=»100″ lightbox=»no» linktarget=»_self» align_medium=»none» align_small=»none» align=»none» hover_type=»none» magnify_duration=»120″ scroll_height=»100″ scroll_speed=»1″ caption_style=»off» caption_align_medium=»none» caption_align_small=»none» caption_align=»none» caption_title_tag=»2″ animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ 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Gestión de prensa

Nuestro servicio te ayuda a generar una relación solida y constante con periodistas y medios de comunicación. Así ayudaremos a mejorar la imagen y reputación empresa y aumentaremos la visibilidad de tu marca.

¿Qué hacemos para cumplir con tus objetivos de prensa?

[/fusion_text][fusion_checklist parent_dynamic_content=»» type=»icons» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» textcolor=»#ffffff» size=»18″][fusion_li_item]

Definimos y desarrollamos un plan de relación con los medios de comunicación.

[/fusion_li_item][fusion_li_item]

Producimos, enviamos y gestionamos comunicados de prensa.

[/fusion_li_item][fusion_li_item]

Seguir la agenda mediática para detectar oportunidades de prensa.

[/fusion_li_item][fusion_li_item]

Identificamos temas o asuntos de interés en las distintas conversaciones públicas para lograr publicaciones en medios.

[/fusion_li_item][fusion_li_item]Planificamos y realizamos ruedas de prensa.[/fusion_li_item][fusion_li_item]Difundimos información y noticias sobre la entidad.[/fusion_li_item][/fusion_checklist][/fusion_builder_column][fusion_builder_column type=»1_1″ type=»1_1″ align_self=»auto» content_layout=»column» align_content=»flex-start» valign_content=»flex-start» content_wrap=»wrap» center_content=»no» column_tag=»div» target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» order_medium=»0″ order_small=»0″ hover_type=»none» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ lazy_load=»avada» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» background_slider_skip_lazy_loading=»no» background_slider_loop=»yes» 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Campañas de visibilidad regional, LATAM

[/fusion_title][fusion_text rule_style=»default» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» text_color=»hsla(var(–awb-custom_color_3-h),var(–awb-custom_color_3-s),calc(var(–awb-custom_color_3-l) + 10%),var(–awb-custom_color_3-a))»]

América Latina es una región multicultural, con muchas diferencias, con una población cercana a los 600 millones de personas. Lo que hace única a la región es que 400 millones hablamos el mismo idioma. Eso enriquece la comunicación y posibilita la realización de campañas regionales con poco trabajo de adaptación. Claro que hay que tener en cuenta el “color local o tropicalización de contenidos” para lograr diferenciar a cada campaña en LATAM y lograr que sea exitosa.

Con la ayuda de YOYPR y su extensa base de datos de medios y periodistas de LATAM y su sólida plataforma especialmente diseñada para generar y ejecutar campañas de distribución de contenidos de prensa, comunicar y crecer en LATAM es un objetivo posible de alcanzar.

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Clipping, monitoreo de medios y RRSS

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En YOYPR, cuando hablamos de clipping de prensa es específicamente de la detección y recopilación de apariciones y menciones en medios de prensa sobre un tema de interés de tu agenda, tu empresa, tu marca o tu evento. Así medimos el resultado de la gestión de prensa realizada por nuestro equipo, a través de nuestra exclusiva plataforma de distribución de contenidos.

Gracias a la ayuda de la IA podemos también realizar monitoreo de medios y RRSS para saber cuáles son los temas sobre los que los medios y los públicos conversan y que es lo que preocupa en las RRSS.

[/fusion_text][/fusion_builder_column_inner][/fusion_builder_row_inner][fusion_title content_align=»center» size=»3″ style_type=»default» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» margin_bottom=»20px» margin_bottom_mobile=»20px» margin_bottom_small=»20px» margin_top=»100px» text_color=»var(–awb-color5)»]

¿Cómo empezar?

Comienza a crear comunicados de prensa impactantes hoy mismo. Regístrate y descubre cómo puedes llevar tus estrategias de relaciones públicas al siguiente nivel de manera rápida y eficiente.

¡Únete a nosotros y comienza a contar tu historia de manera efectiva y convincente hoy mismo!