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Somos YOYPR, la primera plataforma en LATAM, que integra todas las soluciones de PR y relaciones con medios y periodistas

[/fusion_title][fusion_text animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» text_color=»var(–awb-color1)»]

Con YOYPR accedes a una de las bases de periodistas y medios más solidas de LATAM, una plataforma exclusiva para distribución de contenidos periodísticos, clipping y monitoreo de publicaciones, todo asistido por IA. Y ahora sumamos servicios de agencia de Comunicación y Prensa en toda la región.

[/fusion_text][fusion_builder_row_inner][fusion_builder_column_inner type=»1_2″ layout=»1_3″ align_self=»auto» content_layout=»column» align_content=»flex-start» valign_content=»flex-start» content_wrap=»wrap» center_content=»no» column_tag=»div» target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» order_medium=»0″ order_small=»0″ hover_type=»none» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ lazy_load=»avada» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» background_slider_skip_lazy_loading=»no» background_slider_loop=»yes» background_slider_pause_on_hover=»no» background_slider_slideshow_speed=»5000″ background_slider_animation=»fade» background_slider_direction=»up» 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transition_easing=»ease» scroll_motion_devices=»small-visibility,medium-visibility,large-visibility» animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ last=»false» border_position=»all» margin_bottom_small=»10px» first=»true» min_height=»» link=»»][fusion_button target=»_self» color=»custom» linear_angle=»180″ stretch=»yes» icon_position=»left» icon_divider=»no» hover_transition=»none» animation_direction=»left» animation_speed=»1.0″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» link=»https://outlook.office.com/bookwithme/user/fb41af488f85484dbf56273cab511cc1%40yoypr.com/meetingtype/25de8b56-b298-4209-a54d-ecc8528a103a?anonymous» button_gradient_top_color=»var(–awb-color6)» button_gradient_bottom_color=»var(–awb-color6)» margin_top=»5″ margin_bottom=»5″ animation_type=»bounce» size=»large» margin_right=»0″ margin_left=»0″ text_transform=»none» letter_spacing=»0″]Quiero más información[/fusion_button][/fusion_builder_column_inner][fusion_builder_column_inner type=»1_2″ layout=»2_3″ align_self=»auto» content_layout=»column» align_content=»flex-start» valign_content=»flex-start» content_wrap=»wrap» center_content=»no» column_tag=»div» target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» order_medium=»0″ order_small=»0″ hover_type=»none» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ lazy_load=»avada» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» background_slider_skip_lazy_loading=»no» background_slider_loop=»yes» background_slider_pause_on_hover=»no» background_slider_slideshow_speed=»5000″ background_slider_animation=»fade» background_slider_direction=»up» 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transition_easing=»ease» scroll_motion_devices=»small-visibility,medium-visibility,large-visibility» animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ last=»true» border_position=»all» first=»false» min_height=»» link=»»][fusion_button target=»_self» color=»custom» linear_angle=»180″ stretch=»yes» icon_position=»left» icon_divider=»no» hover_transition=»none» animation_direction=»left» animation_speed=»1.0″ animation_delay=»0″ sticky_display=»normal,sticky» button_gradient_top_color=»var(–awb-color6)» button_gradient_bottom_color=»var(–awb-color6)» margin_top=»5″ margin_bottom=»5″ animation_type=»bounce» size=»large» margin_right=»7″ margin_left=»7″ link=»https://forms.office.com/r/TdnT7Ktpzy?origin=lprLink» letter_spacing=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» alignment=»center» text_transform=»capitalize»]Soy periodista[/fusion_button][/fusion_builder_column_inner][/fusion_builder_row_inner][fusion_builder_row_inner][fusion_builder_column_inner type=»1_2″ layout=»1_2″ align_self=»auto» content_layout=»column» align_content=»flex-start» valign_content=»flex-start» content_wrap=»wrap» center_content=»no» column_tag=»div» target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» order_medium=»0″ order_small=»0″ hover_type=»none» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ lazy_load=»avada» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» background_slider_skip_lazy_loading=»no» background_slider_loop=»yes» background_slider_pause_on_hover=»no» background_slider_slideshow_speed=»5000″ 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backgroundcolor=»var(–awb-color1)» margin_bottom=»-1px» divider_height=»300px» margin_top=»20px» /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» hundred_percent_height_center_content=»yes» equal_height_columns=»no» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» background_color=»#ffffff» background_position=»center top» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» border_style=»solid» padding_top=»3%» padding_bottom=»3%» gradient_start_color=»var(–awb-color1)» admin_label=»Also Available On» admin_toggled=»yes» type=»flex» flex_align_items=»center» margin_top=»0″ margin_bottom=»0″][fusion_builder_row][fusion_builder_column type=»1_1″ layout=»1_1″ center_content=»no» target=»_self» 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Compañías que confían en nosotros

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image=»https://yoypr.com/wp-content/uploads/2024/03/cube.jpg» image_id=»1842″ linktarget=»_self» /][fusion_image image=»https://yoypr.com/wp-content/uploads/2024/03/buen-data.jpg» image_id=»1841″ linktarget=»_self» /][fusion_image image=»https://yoypr.com/wp-content/uploads/2024/04/black.png» image_id=»2072|full» linktarget=»_self» /][/fusion_images][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=»yes» hundred_percent_height=»no» hundred_percent_height_scroll=»no» hundred_percent_height_center_content=»yes» equal_height_columns=»no» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» background_color=»#ffffff» background_position=»center top» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» border_style=»solid» padding_top=»1%» padding_bottom=»5%» 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background_slider_slideshow_speed=»5000″ background_slider_animation=»fade» background_slider_direction=»up» background_slider_animation_speed=»800″ sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» absolute=»off» filter_type=»regular» filter_hover_element=»self» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ transform_type=»regular» transform_hover_element=»self» transform_scale_x=»1″ transform_scale_y=»1″ transform_translate_x=»0″ transform_translate_y=»0″ transform_rotate=»0″ transform_skew_x=»0″ transform_skew_y=»0″ transform_scale_x_hover=»1″ transform_scale_y_hover=»1″ transform_translate_x_hover=»0″ transform_translate_y_hover=»0″ transform_rotate_hover=»0″ transform_skew_x_hover=»0″ transform_skew_y_hover=»0″ transition_duration=»300″ transition_easing=»ease» scroll_motion_devices=»small-visibility,medium-visibility,large-visibility» animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ last=»true» border_position=»all» first=»true» min_height=»» link=»»][fusion_title title_type=»text» marquee_direction=»left» marquee_speed=»15000″ rotation_effect=»bounceIn» display_time=»1200″ highlight_effect=»circle» loop_animation=»off» highlight_width=»9″ highlight_top_margin=»0″ title_link=»off» link_target=»_self» content_align=»center» size=»2″ text_shadow=»no» text_shadow_blur=»0″ text_stroke=»no» text_stroke_size=»1″ text_overflow=»none» gradient_font=»no» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ style_type=»default» animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» text_color=»var(–awb-color5)» text_transform=»capitalize» margin_bottom=»80″ margin_top=»0″]Tres desafíos cruciales en relaciones púbicas:
identificación, contenido y medición[/fusion_title][fusion_builder_row_inner][fusion_builder_column_inner type=»1_3″ layout=»1_3″ align_self=»flex-start» content_layout=»column» align_content=»flex-start» valign_content=»flex-start» content_wrap=»wrap» center_content=»no» column_tag=»div» target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» order_medium=»0″ order_small=»0″ hover_type=»none» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ lazy_load=»avada» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» background_slider_skip_lazy_loading=»no» background_slider_loop=»yes» background_slider_pause_on_hover=»no» background_slider_slideshow_speed=»5000″ background_slider_animation=»fade» background_slider_direction=»up» background_slider_animation_speed=»800″ sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» absolute=»off» filter_type=»regular» filter_hover_element=»self» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ transform_type=»regular» transform_hover_element=»self» transform_scale_x=»1″ transform_scale_y=»1″ transform_translate_x=»0″ transform_translate_y=»0″ transform_rotate=»0″ transform_skew_x=»0″ transform_skew_y=»0″ transform_scale_x_hover=»1″ transform_scale_y_hover=»1″ transform_translate_x_hover=»0″ transform_translate_y_hover=»0″ transform_rotate_hover=»0″ transform_skew_x_hover=»0″ transform_skew_y_hover=»0″ transition_duration=»300″ transition_easing=»ease» scroll_motion_devices=»small-visibility,medium-visibility,large-visibility» animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ last=»false» border_position=»all» first=»true» min_height=»» link=»»][fusion_imageframe custom_aspect_ratio=»100″ lightbox=»no» linktarget=»_self» align_medium=»none» align_small=»none» align=»center» hover_type=»zoomin» magnify_duration=»120″ scroll_height=»100″ scroll_speed=»1″ caption_style=»off» caption_align_medium=»none» caption_align_small=»none» caption_align=»none» caption_title_tag=»2″ animation_direction=»static» animation_speed=»1.0″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ image_id=»2240|medium» bordersize=»0″ borderradius=»20px» blur=»0″ animation_type=»fade»]https://yoypr.com/wp-content/uploads/2024/04/objetivo-300×300.png[/fusion_imageframe][fusion_title title_type=»text» marquee_direction=»left» marquee_speed=»15000″ rotation_effect=»bounceIn» display_time=»1200″ highlight_effect=»circle» loop_animation=»off» highlight_width=»9″ highlight_top_margin=»0″ title_link=»off» link_target=»_self» content_align=»center» size=»3″ text_shadow=»no» text_shadow_blur=»0″ text_stroke=»no» text_stroke_size=»1″ text_overflow=»none» gradient_font=»no» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ style_type=»default» animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» text_color=»var(–awb-color6)» text_transform=»capitalize»]Dificultad para identificar audiencias relevantes[/fusion_title][fusion_text animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» text_color=»var(–awb-custom_color_3)» content_alignment=»justify»]

El principal reto en PR es alcanzar las audiencias adecuadas en un sinfín de medios, plataformas y formatos de contenido. La efectiva segmentación es difícil por la diversidad de interés, comportamientos y preferencias del público.

[/fusion_text][/fusion_builder_column_inner][fusion_builder_column_inner type=»1_3″ layout=»1_3″ align_self=»flex-start» content_layout=»column» align_content=»flex-start» valign_content=»flex-start» content_wrap=»wrap» center_content=»no» column_tag=»div» target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» order_medium=»0″ order_small=»0″ hover_type=»none» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ lazy_load=»avada» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» background_slider_skip_lazy_loading=»no» background_slider_loop=»yes» background_slider_pause_on_hover=»no» background_slider_slideshow_speed=»5000″ background_slider_animation=»fade» background_slider_direction=»up» background_slider_animation_speed=»800″ sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» absolute=»off» filter_type=»regular» filter_hover_element=»self» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ transform_type=»regular» transform_hover_element=»self» transform_scale_x=»1″ transform_scale_y=»1″ transform_translate_x=»0″ transform_translate_y=»0″ transform_rotate=»0″ transform_skew_x=»0″ transform_skew_y=»0″ transform_scale_x_hover=»1″ transform_scale_y_hover=»1″ transform_translate_x_hover=»0″ transform_translate_y_hover=»0″ transform_rotate_hover=»0″ transform_skew_x_hover=»0″ transform_skew_y_hover=»0″ transition_duration=»300″ transition_easing=»ease» scroll_motion_devices=»small-visibility,medium-visibility,large-visibility» animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ last=»false» border_position=»all» first=»false» min_height=»» link=»»][fusion_imageframe custom_aspect_ratio=»100″ lightbox=»no» linktarget=»_self» align_medium=»none» align_small=»none» align=»center» hover_type=»zoomin» magnify_duration=»120″ scroll_height=»100″ scroll_speed=»1″ caption_style=»off» caption_align_medium=»none» caption_align_small=»none» caption_align=»none» caption_title_tag=»2″ animation_direction=»static» animation_speed=»1.0″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ image_id=»2242|medium» bordersize=»0″ borderradius=»20px» blur=»0″ animation_type=»fade»]https://yoypr.com/wp-content/uploads/2024/04/medios-de-comunicacion-social-300×300.png[/fusion_imageframe][fusion_title title_type=»text» marquee_direction=»left» marquee_speed=»15000″ rotation_effect=»bounceIn» display_time=»1200″ highlight_effect=»circle» loop_animation=»off» highlight_width=»9″ highlight_top_margin=»0″ title_link=»off» link_target=»_self» content_align=»center» size=»3″ text_shadow=»no» text_shadow_blur=»0″ text_stroke=»no» text_stroke_size=»1″ text_overflow=»none» gradient_font=»no» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ style_type=»default» animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» text_color=»var(–awb-color6)» text_transform=»capitalize»]Generación de contenido persuasivo y relevante[/fusion_title][fusion_text animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» content_alignment=»center» text_color=»var(–awb-custom_color_3)»]

Crear contenido que impacte y resuene con la audiencia es un desafío crucial: El balance entre originalidad, autenticidad y relevancia, mientras se siguen las tendencias y comunica efectivamente el mensaje deseado.

[/fusion_text][/fusion_builder_column_inner][fusion_builder_column_inner type=»1_3″ layout=»1_3″ align_self=»flex-start» content_layout=»column» align_content=»flex-start» valign_content=»flex-start» content_wrap=»wrap» center_content=»no» column_tag=»div» target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» order_medium=»0″ order_small=»0″ hover_type=»none» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ lazy_load=»avada» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» background_slider_skip_lazy_loading=»no» background_slider_loop=»yes» background_slider_pause_on_hover=»no» background_slider_slideshow_speed=»5000″ background_slider_animation=»fade» background_slider_direction=»up» background_slider_animation_speed=»800″ sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» absolute=»off» filter_type=»regular» filter_hover_element=»self» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ transform_type=»regular» transform_hover_element=»self» transform_scale_x=»1″ transform_scale_y=»1″ transform_translate_x=»0″ transform_translate_y=»0″ transform_rotate=»0″ transform_skew_x=»0″ transform_skew_y=»0″ transform_scale_x_hover=»1″ transform_scale_y_hover=»1″ transform_translate_x_hover=»0″ transform_translate_y_hover=»0″ transform_rotate_hover=»0″ transform_skew_x_hover=»0″ transform_skew_y_hover=»0″ transition_duration=»300″ transition_easing=»ease» scroll_motion_devices=»small-visibility,medium-visibility,large-visibility» animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ last=»true» border_position=»all» first=»false» min_height=»» link=»»][fusion_imageframe custom_aspect_ratio=»100″ lightbox=»no» linktarget=»_self» align_medium=»none» align_small=»none» align=»center» hover_type=»zoomin» magnify_duration=»120″ scroll_height=»100″ scroll_speed=»1″ caption_style=»off» caption_align_medium=»none» caption_align_small=»none» caption_align=»none» caption_title_tag=»2″ animation_direction=»static» animation_speed=»1.0″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ image_id=»2243|medium» bordersize=»0″ borderradius=»20px» blur=»0″ animation_type=»fade»]https://yoypr.com/wp-content/uploads/2024/04/indicador-300×300.png[/fusion_imageframe][fusion_title title_type=»text» marquee_direction=»left» marquee_speed=»15000″ rotation_effect=»bounceIn» display_time=»1200″ highlight_effect=»circle» loop_animation=»off» highlight_width=»9″ highlight_top_margin=»0″ title_link=»off» link_target=»_self» content_align=»center» size=»3″ text_shadow=»no» text_shadow_blur=»0″ text_stroke=»no» text_stroke_size=»1″ text_overflow=»none» gradient_font=»no» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ style_type=»default» animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» text_color=»var(–awb-color6)» text_transform=»capitalize»]Medición y evaluación de impacto[/fusion_title][fusion_text animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» content_alignment=»center» text_color=»var(–awb-custom_color_3)»]

Evaluar el éxito de los esfuerzos de PR es esencial pero desafiante. Las métricas cuantitativas tradicionales no capturan el valor completo de PR, y la atribución con precisión sobre el impacto de los objetivos de negocio enfrenta obstáculos en medios complejos y fragmentados.

[/fusion_text][/fusion_builder_column_inner][/fusion_builder_row_inner][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» hundred_percent_height_center_content=»yes» equal_height_columns=»no» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» background_position=»center top» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» border_style=»solid» gradient_start_color=»hsla(var(–awb-color4-h),var(–awb-color4-s),calc(var(–awb-color4-l) – 5%),var(–awb-color4-a))» gradient_end_color=»var(–awb-color4)» gradient_start_position=»46″ admin_label=»Browse Episodes» admin_toggled=»yes» type=»flex» animation_type=»fade» animation_direction=»static» animation_speed=»2.0″][fusion_builder_row][fusion_builder_column type=»1_1″ layout=»1_2″ center_content=»no» target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» background_position=»left top» background_repeat=»no-repeat» hover_type=»none» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ animation_direction=»left» animation_speed=»0.3″ first=»true» last=»true» margin_bottom=»30px» min_height=»none» background_blend_mode=»overlay» align_self=»flex-start» border_sizes_top=»0px» border_sizes_bottom=»0px» border_sizes_left=»0px» border_sizes_right=»0px» link=»»][fusion_section_separator divider_type=»hills_opacity» divider_repeat_medium=»1″ divider_repeat_small=»1″ divider_repeat=»1″ divider_position=»left» divider_candy=»bottom» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» margin_bottom=»50″ backgroundcolor=»var(–awb-color1)» divider_height=»200px» /][fusion_imageframe custom_aspect_ratio=»100″ lightbox=»no» linktarget=»_self» align_medium=»none» align_small=»none» align=»center» hover_type=»none» magnify_duration=»120″ scroll_height=»100″ scroll_speed=»1″ caption_style=»off» caption_align_medium=»none» caption_align_small=»none» caption_align=»none» caption_title_tag=»2″ animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ image_id=»1826|full» max_width=»30%» margin_bottom=»50px»]https://yoypr.com/wp-content/uploads/2024/03/brandmark-design.png[/fusion_imageframe][fusion_text rule_style=»default» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» text_color=»#ffffff» content_alignment=»center» margin_bottom=»40px»]

La gestión de estos desafíos en relaciones públicas implica la implementación de una plataforma tecnológica avanzada que permita la segmentación precisa de audiencias, la creación eficiente de contenido adaptado y la evaluación exhaustiva del impacto de las estrategias de PR en los objetivos comerciales.

[/fusion_text][fusion_builder_row_inner][fusion_builder_column_inner type=»1_4″ layout=»1_4″ align_self=»auto» content_layout=»column» align_content=»flex-start» valign_content=»flex-start» content_wrap=»wrap» center_content=»no» column_tag=»div» target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» order_medium=»0″ order_small=»0″ hover_type=»none» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ lazy_load=»avada» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» background_slider_skip_lazy_loading=»no» background_slider_loop=»yes» background_slider_pause_on_hover=»no» background_slider_slideshow_speed=»5000″ background_slider_animation=»fade» background_slider_direction=»up» background_slider_animation_speed=»800″ sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» absolute=»off» filter_type=»regular» filter_hover_element=»self» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ transform_type=»regular» transform_hover_element=»self» transform_scale_x=»1″ transform_scale_y=»1″ transform_translate_x=»0″ transform_translate_y=»0″ transform_rotate=»0″ transform_skew_x=»0″ transform_skew_y=»0″ transform_scale_x_hover=»1″ transform_scale_y_hover=»1″ transform_translate_x_hover=»0″ transform_translate_y_hover=»0″ transform_rotate_hover=»0″ transform_skew_x_hover=»0″ transform_skew_y_hover=»0″ transition_duration=»300″ transition_easing=»ease» scroll_motion_devices=»small-visibility,medium-visibility,large-visibility» animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ last=»false» border_position=»all» first=»true» min_height=»» link=»»][fusion_imageframe custom_aspect_ratio=»100″ lightbox=»no» linktarget=»_self» align_medium=»none» align_small=»none» align=»none» hover_type=»zoomin» magnify_duration=»120″ scroll_height=»100″ scroll_speed=»1″ caption_style=»off» caption_align_medium=»none» caption_align_small=»none» caption_align=»none» caption_title_tag=»2″ animation_direction=»static» animation_speed=»1.0″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ image_id=»1549|full» bordersize=»0″ borderradius=»20px» blur=»0″ style_type=»dropshadow» animation_type=»fade»]https://yoypr.com/wp-content/uploads/2024/03/periodistas.jpg[/fusion_imageframe][fusion_title title_type=»text» marquee_direction=»left» marquee_speed=»15000″ rotation_effect=»bounceIn» display_time=»1200″ highlight_effect=»circle» loop_animation=»off» highlight_width=»9″ highlight_top_margin=»0″ title_link=»off» link_target=»_self» content_align=»center» size=»5″ text_shadow=»no» text_shadow_blur=»0″ text_stroke=»no» text_stroke_size=»1″ text_overflow=»none» gradient_font=»no» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ style_type=»default» animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» text_color=»var(–awb-color1)» text_transform=»capitalize»]+10.000
Periodistas en Latam[/fusion_title][/fusion_builder_column_inner][fusion_builder_column_inner type=»1_4″ layout=»1_4″ align_self=»auto» content_layout=»column» align_content=»flex-start» valign_content=»flex-start» content_wrap=»wrap» center_content=»no» column_tag=»div» target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» order_medium=»0″ order_small=»0″ hover_type=»none» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ lazy_load=»avada» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» background_slider_skip_lazy_loading=»no» background_slider_loop=»yes» background_slider_pause_on_hover=»no» background_slider_slideshow_speed=»5000″ background_slider_animation=»fade» background_slider_direction=»up» background_slider_animation_speed=»800″ sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» absolute=»off» filter_type=»regular» filter_hover_element=»self» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ transform_type=»regular» transform_hover_element=»self» transform_scale_x=»1″ transform_scale_y=»1″ transform_translate_x=»0″ transform_translate_y=»0″ transform_rotate=»0″ transform_skew_x=»0″ transform_skew_y=»0″ transform_scale_x_hover=»1″ transform_scale_y_hover=»1″ transform_translate_x_hover=»0″ transform_translate_y_hover=»0″ transform_rotate_hover=»0″ transform_skew_x_hover=»0″ transform_skew_y_hover=»0″ transition_duration=»300″ transition_easing=»ease» scroll_motion_devices=»small-visibility,medium-visibility,large-visibility» animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ last=»false» border_position=»all» first=»false» min_height=»» link=»»][fusion_imageframe custom_aspect_ratio=»100″ lightbox=»no» linktarget=»_self» align_medium=»none» align_small=»none» align=»none» hover_type=»zoomin» magnify_duration=»120″ scroll_height=»100″ scroll_speed=»1″ caption_style=»off» caption_align_medium=»none» caption_align_small=»none» caption_align=»none» caption_title_tag=»2″ animation_direction=»static» animation_speed=»1.0″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ image_id=»1550|full» bordersize=»0″ borderradius=»20px» blur=»0″ style_type=»dropshadow» animation_type=»fade»]https://yoypr.com/wp-content/uploads/2024/03/salas-de-prensa.jpg[/fusion_imageframe][fusion_title title_type=»text» marquee_direction=»left» marquee_speed=»15000″ rotation_effect=»bounceIn» display_time=»1200″ highlight_effect=»circle» loop_animation=»off» highlight_width=»9″ highlight_top_margin=»0″ title_link=»off» link_target=»_self» content_align=»center» size=»5″ text_shadow=»no» text_shadow_blur=»0″ text_stroke=»no» text_stroke_size=»1″ text_overflow=»none» gradient_font=»no» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ style_type=»default» animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» text_color=»var(–awb-color1)»]+150
Salas de prensa[/fusion_title][/fusion_builder_column_inner][fusion_builder_column_inner type=»1_4″ layout=»1_4″ align_self=»auto» content_layout=»column» align_content=»flex-start» valign_content=»flex-start» content_wrap=»wrap» center_content=»no» column_tag=»div» target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» order_medium=»0″ order_small=»0″ hover_type=»none» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ lazy_load=»avada» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» background_slider_skip_lazy_loading=»no» background_slider_loop=»yes» background_slider_pause_on_hover=»no» background_slider_slideshow_speed=»5000″ background_slider_animation=»fade» background_slider_direction=»up» background_slider_animation_speed=»800″ sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» absolute=»off» filter_type=»regular» filter_hover_element=»self» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ transform_type=»regular» transform_hover_element=»self» transform_scale_x=»1″ transform_scale_y=»1″ transform_translate_x=»0″ transform_translate_y=»0″ transform_rotate=»0″ transform_skew_x=»0″ transform_skew_y=»0″ transform_scale_x_hover=»1″ transform_scale_y_hover=»1″ transform_translate_x_hover=»0″ transform_translate_y_hover=»0″ transform_rotate_hover=»0″ transform_skew_x_hover=»0″ transform_skew_y_hover=»0″ transition_duration=»300″ transition_easing=»ease» scroll_motion_devices=»small-visibility,medium-visibility,large-visibility» animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ last=»false» border_position=»all» first=»false» min_height=»» link=»»][fusion_imageframe custom_aspect_ratio=»100″ lightbox=»no» linktarget=»_self» align_medium=»none» align_small=»none» align=»none» hover_type=»zoomin» magnify_duration=»120″ scroll_height=»100″ scroll_speed=»1″ caption_style=»off» caption_align_medium=»none» caption_align_small=»none» caption_align=»none» caption_title_tag=»2″ animation_direction=»static» animation_speed=»1.0″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ image_id=»1548|full» bordersize=»0″ borderradius=»20px» blur=»0″ style_type=»dropshadow» animation_type=»fade»]https://yoypr.com/wp-content/uploads/2024/03/Medios-de-comunicacion.jpg[/fusion_imageframe][fusion_title title_type=»text» marquee_direction=»left» marquee_speed=»15000″ rotation_effect=»bounceIn» display_time=»1200″ highlight_effect=»circle» loop_animation=»off» highlight_width=»9″ highlight_top_margin=»0″ title_link=»off» link_target=»_self» content_align=»center» size=»5″ text_shadow=»no» text_shadow_blur=»0″ text_stroke=»no» text_stroke_size=»1″ text_overflow=»none» gradient_font=»no» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ style_type=»default» animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» text_color=»var(–awb-color1)»]+2.000
Medios de comunicación[/fusion_title][/fusion_builder_column_inner][fusion_builder_column_inner type=»1_4″ layout=»1_4″ align_self=»auto» content_layout=»column» align_content=»flex-start» valign_content=»flex-start» content_wrap=»wrap» center_content=»no» column_tag=»div» target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» order_medium=»0″ order_small=»0″ hover_type=»none» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ lazy_load=»avada» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» background_slider_skip_lazy_loading=»no» background_slider_loop=»yes» background_slider_pause_on_hover=»no» background_slider_slideshow_speed=»5000″ background_slider_animation=»fade» background_slider_direction=»up» background_slider_animation_speed=»800″ sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» absolute=»off» filter_type=»regular» filter_hover_element=»self» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ transform_type=»regular» transform_hover_element=»self» transform_scale_x=»1″ transform_scale_y=»1″ transform_translate_x=»0″ transform_translate_y=»0″ transform_rotate=»0″ transform_skew_x=»0″ transform_skew_y=»0″ transform_scale_x_hover=»1″ transform_scale_y_hover=»1″ transform_translate_x_hover=»0″ transform_translate_y_hover=»0″ transform_rotate_hover=»0″ transform_skew_x_hover=»0″ transform_skew_y_hover=»0″ transition_duration=»300″ transition_easing=»ease» scroll_motion_devices=»small-visibility,medium-visibility,large-visibility» animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ last=»true» border_position=»all» first=»false» min_height=»» link=»»][fusion_imageframe custom_aspect_ratio=»100″ lightbox=»no» linktarget=»_self» align_medium=»none» align_small=»none» align=»none» hover_type=»zoomin» magnify_duration=»120″ scroll_height=»100″ scroll_speed=»1″ caption_style=»off» caption_align_medium=»none» caption_align_small=»none» caption_align=»none» caption_title_tag=»2″ animation_direction=»static» animation_speed=»1.0″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ image_id=»1547|full» bordersize=»0″ borderradius=»20px» blur=»0″ style_type=»dropshadow» animation_type=»fade»]https://yoypr.com/wp-content/uploads/2024/03/ia.jpg[/fusion_imageframe][fusion_title title_type=»text» marquee_direction=»left» marquee_speed=»15000″ rotation_effect=»bounceIn» display_time=»1200″ highlight_effect=»circle» loop_animation=»off» highlight_width=»9″ highlight_top_margin=»0″ title_link=»off» link_target=»_self» content_align=»center» size=»5″ text_shadow=»no» text_shadow_blur=»0″ text_stroke=»no» text_stroke_size=»1″ text_overflow=»none» gradient_font=»no» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ style_type=»default» animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» text_color=»var(–awb-color1)»]

Con todo el poder de la inteligencia artificial

[/fusion_title][/fusion_builder_column_inner][/fusion_builder_row_inner][/fusion_builder_column][fusion_builder_column type=»1_1″ layout=»1_1″ align_self=»auto» content_layout=»column» align_content=»flex-start» valign_content=»flex-start» content_wrap=»wrap» center_content=»no» target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» order_medium=»0″ order_small=»0″ hover_type=»none» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ animation_direction=»left» animation_speed=»0.3″ last=»true» border_position=»all» margin_top=»20px» first=»true» min_height=»» link=»»][fusion_title title_type=»text» marquee_direction=»left» marquee_speed=»15000″ rotation_effect=»bounceIn» display_time=»1200″ highlight_effect=»circle» loop_animation=»off» highlight_width=»9″ highlight_top_margin=»0″ title_link=»off» link_target=»_self» content_align=»center» size=»2″ text_shadow=»no» text_shadow_blur=»0″ text_stroke=»no» text_stroke_size=»1″ text_overflow=»none» gradient_font=»no» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ style_type=»default» animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» text_color=»#ffffff»]

¿Por qué YOYPR?

[/fusion_title][fusion_text rule_style=»default» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» text_color=»#ffffff» content_alignment=»center»]Lo que hace a nuestra plataforma tan poderosa es su capacidad para automatizar y optimizar cada aspecto del proceso de relaciones públicas, desde la segmentación precisa de audiencias y la generación de contenido personalizado hasta el seguimiento exhaustivo del rendimiento y el impacto de las campañas, todo respaldado por tecnología avanzada e inteligencia artificial.[/fusion_text][/fusion_builder_column][fusion_builder_column type=»1_1″ layout=»1_1″ center_content=»no» target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» background_position=»left top» background_repeat=»no-repeat» hover_type=»none» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ animation_direction=»left» animation_speed=»0.3″ first=»true» last=»true» padding_top=»60px» 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hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» text_color=»var(–awb-color1)»]

Bases de datos de medios de comunicación y periodistas

[/fusion_title][fusion_checklist type=»icons» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» textcolor=»var(–awb-color1)» size=»21px»][fusion_li_item]Base de Datos Amplia y Actualizada: Acceso a más de 3000 medios de comunicación y 11000 periodistas, única en Latinoamérica.[/fusion_li_item][fusion_li_item]Segmentación Avanzada: Organiza contactos por criterios específicos para listas personalizadas.[/fusion_li_item][fusion_li_item]

Gestión de Contactos Personalizados: Carga y administra contactos propios, manteniendo la base de datos actualizada.

[/fusion_li_item][fusion_li_item]Facilidad de Uso: Navega y gestiona contactos fácilmente, con una interfaz intuitiva.[/fusion_li_item][fusion_li_item]

Integración con Otros Módulos: Integra con módulos de salas de prensa y envíos para una distribución eficiente.

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animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ image_id=»1532|full»]https://yoypr.com/wp-content/uploads/2024/03/img-1.webp[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=»3_5″ layout=»3_5″ align_self=»auto» content_layout=»column» align_content=»flex-start» valign_content=»flex-start» content_wrap=»wrap» center_content=»no» column_tag=»div» target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» order_medium=»0″ order_small=»0″ 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filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ transform_type=»regular» transform_hover_element=»self» transform_scale_x=»1″ transform_scale_y=»1″ transform_translate_x=»0″ transform_translate_y=»0″ transform_rotate=»0″ transform_skew_x=»0″ transform_skew_y=»0″ transform_scale_x_hover=»1″ transform_scale_y_hover=»1″ transform_translate_x_hover=»0″ transform_translate_y_hover=»0″ transform_rotate_hover=»0″ transform_skew_x_hover=»0″ transform_skew_y_hover=»0″ transition_duration=»300″ transition_easing=»ease» scroll_motion_devices=»small-visibility,medium-visibility,large-visibility» animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ last=»true» border_position=»all» first=»false» min_height=»» link=»»][fusion_title title_type=»text» marquee_direction=»left» marquee_speed=»15000″ rotation_effect=»bounceIn» display_time=»1200″ highlight_effect=»circle» loop_animation=»off» highlight_width=»9″ highlight_top_margin=»0″ title_link=»off» link_target=»_self» content_align=»left» size=»2″ text_shadow=»no» text_shadow_blur=»0″ text_stroke=»no» text_stroke_size=»1″ text_overflow=»none» gradient_font=»no» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ style_type=»default» animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» text_color=»var(–awb-color5)»]

Campañas de comunicación inteligente

[/fusion_title][fusion_checklist type=»icons» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» textcolor=»var(–awb-custom_color_3)» size=»21px»][fusion_li_item]

Creación de Campañas de Envío: Gestiona campañas de envío de pitches personalizados.

[/fusion_li_item][fusion_li_item]

Personalización del Mensaje con IA: Genera correos electrónicos persuasivos con inteligencia artificial.

[/fusion_li_item][fusion_li_item] Adjuntar Comunicados de Prensa: Incluye comunicados pertinentes automáticamente en cada envío.[/fusion_li_item][fusion_li_item]Seguimiento de Envíos: Monitorea la entrega, apertura y compromiso con herramientas de análisis.[/fusion_li_item][fusion_li_item]

Optimización Continua: Ajusta estrategias basadas en datos para mejorar comunicaciones futuras.

[/fusion_li_item][/fusion_checklist][fusion_button target=»_self» color=»custom» linear_angle=»180″ stretch=»no» icon_position=»left» icon_divider=»no» hover_transition=»none» animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» icon=»fa-angle-right fas» margin_top=»30″ button_gradient_top_color=»var(–awb-color3)» button_gradient_bottom_color=»var(–awb-color3)» link=»https://yoypr.com/creador-de-campanas/» letter_spacing=»0″ text_transform=»capitalize» alignment=»center»]Ver más[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=»yes» hundred_percent_height=»no» hundred_percent_height_scroll=»no» hundred_percent_height_center_content=»yes» equal_height_columns=»no» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» border_style=»solid» gradient_start_color=»hsla(var(–awb-color4-h),var(–awb-color4-s),calc(var(–awb-color4-l) – 5%),var(–awb-color4-a))» gradient_end_color=»var(–awb-color4)» linear_angle=»171″ gradient_end_position=»100″ gradient_start_position=»46″ admin_label=»Recent Blog Articles» admin_toggled=»yes» type=»flex» animation_type=»fade» animation_direction=»static» animation_speed=»2.0″][fusion_builder_row][fusion_builder_column type=»1_1″ layout=»1_1″ center_content=»no» target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» background_position=»left top» background_repeat=»no-repeat» hover_type=»none» border_style=»solid» border_position=»all» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ animation_direction=»left» animation_speed=»0.3″ first=»true» last=»true» padding_bottom=»60px» background_blend_mode=»overlay» border_sizes_top=»0px» border_sizes_bottom=»0px» border_sizes_left=»0px» border_sizes_right=»0px» content_layout=»column» min_height=»» link=»»][fusion_section_separator divider_type=»hills_opacity» divider_position=»left» divider_candy=»bottom» backgroundcolor=»var(–awb-color1)» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» divider_height=»200px» /][fusion_separator style_type=»default» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» bottom_margin=»10px» border_size=»0″ alignment=»center» /][/fusion_builder_column][fusion_builder_column type=»3_5″ layout=»3_5″ align_self=»center» content_layout=»column» align_content=»flex-start» valign_content=»flex-start» content_wrap=»wrap» center_content=»no» column_tag=»div» target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» order_medium=»0″ order_small=»0″ hover_type=»none» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ lazy_load=»avada» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» background_slider_skip_lazy_loading=»no» background_slider_loop=»yes» background_slider_pause_on_hover=»no» background_slider_slideshow_speed=»5000″ background_slider_animation=»fade» background_slider_direction=»up» background_slider_animation_speed=»800″ sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» absolute=»off» filter_type=»regular» filter_hover_element=»self» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ transform_type=»regular» transform_hover_element=»self» transform_scale_x=»1″ transform_scale_y=»1″ transform_translate_x=»0″ transform_translate_y=»0″ transform_rotate=»0″ transform_skew_x=»0″ transform_skew_y=»0″ transform_scale_x_hover=»1″ transform_scale_y_hover=»1″ transform_translate_x_hover=»0″ transform_translate_y_hover=»0″ transform_rotate_hover=»0″ transform_skew_x_hover=»0″ transform_skew_y_hover=»0″ transition_duration=»300″ transition_easing=»ease» scroll_motion_devices=»small-visibility,medium-visibility,large-visibility» animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ last=»false» border_position=»all» first=»true» min_height=»» link=»»][fusion_title title_type=»text» marquee_direction=»left» marquee_speed=»15000″ rotation_effect=»bounceIn» display_time=»1200″ highlight_effect=»circle» loop_animation=»off» highlight_width=»9″ highlight_top_margin=»0″ title_link=»off» link_target=»_self» content_align=»left» size=»2″ text_shadow=»no» text_shadow_blur=»0″ text_stroke=»no» text_stroke_size=»1″ text_overflow=»none» gradient_font=»no» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ style_type=»default» animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» text_color=»var(–awb-color1)»]Monitoreo de medios[/fusion_title][fusion_checklist type=»icons» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» textcolor=»var(–awb-color1)» size=»21px»][fusion_li_item]Búsqueda de Palabras Clave Automatizada: Rastrea automáticamente palabras clave en publicaciones para detectar menciones.[/fusion_li_item][fusion_li_item] Identificación de Comunicados de Prensa Publicados: Monitorea la aparición de comunicados de prensa en medios.[/fusion_li_item][fusion_li_item]Detección de Menciones de Marca: Registra menciones de marca, siguiendo tu reputación o la de tus clientes en línea.[/fusion_li_item][fusion_li_item]

Análisis de cobertura mediática: Evalúa el impacto de tus iniciativas PR con análisis detallado de la cobertura.

[/fusion_li_item][fusion_li_item]

Informes Personalizados: Genera informes con estadísticas clave y análisis de tendencias para compartir.

[/fusion_li_item][/fusion_checklist][fusion_button target=»_self» color=»custom» linear_angle=»180″ stretch=»no» icon_position=»left» icon_divider=»no» hover_transition=»none» animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» icon=»fa-angle-right fas» margin_top=»30″ button_gradient_top_color=»var(–awb-color3)» button_gradient_bottom_color=»var(–awb-color3)» link=»https://yoypr.com/monitoreo-de-medios/» letter_spacing=»0″ text_transform=»capitalize» alignment=»center»]Ver más[/fusion_button][/fusion_builder_column][fusion_builder_column type=»1_3″ layout=»1_3″ align_self=»center» content_layout=»column» align_content=»flex-start» valign_content=»flex-start» content_wrap=»wrap» center_content=»no» column_tag=»div» target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» order_medium=»0″ order_small=»0″ 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magnify_duration=»120″ scroll_height=»100″ scroll_speed=»1″ caption_style=»off» caption_align_medium=»none» caption_align_small=»none» caption_align=»none» caption_title_tag=»2″ animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ image_id=»1532|full»]https://yoypr.com/wp-content/uploads/2024/03/img-1.webp[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=»1_1″ layout=»1_1″ align_self=»center» content_layout=»column» align_content=»flex-start» valign_content=»flex-start» content_wrap=»wrap» 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sticky_display=»normal,sticky» text_color=»var(–awb-color5)» text_transform=»capitalize»]

Es hora de llevar tus relaciones públicas a otro nivel, ¡contáctanos!

[/fusion_title][fusion_text animation_direction=»left» animation_speed=»0.3″ animation_delay=»0″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» content_alignment=»center» text_color=»var(–awb-color1)»]

YOYPR es muy fácil de usar, pero siempre te acompañaremos a lo largo de todo tu proceso de aprendizaje de esta herramienta ¡Gestionar tus relaciones públicas nunca fué tan fácil!

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